Business owners taking their company online often ignore and underestimate the power of backlinking. While this practice is certainly powerful as far as search engine optimization is concerned, it even provides greater benefits that we will discuss in further detail today.
More important than anything else, building powerful backlinks pointing back to your website will help to bring high search engine rankings, additional referral traffic, give your business more authority and credibility, help with promotion and even help to build online relationships.
As you are about to learn, there is more to getting backlinks than meets the eye. And to help you gain a better understanding of this concept, I will break down each area in further detail right now.
Getting Backlinks to Help Improve SEO
For the most part, when you hear people talking about getting backlinks, they bring up this concept in regards to search engine optimization, which is also known as SEO.
You see, when you gain backlinks with the right anchor text and high page rank, these links can give your webpages a serious boost in the search engines. If you hire us to help you with SEO, we can gain strategic links on your behalf to help rocket your rankings in the search engines. Not only will these links help to get you better rankings, they will also bring more visitors to your website and brand your company as a major authority in the industry.
Getting Backlinks to Gain Referral Traffic
Search engine optimization specialists tend to forget that a link pointing back to a website, if placed on a blog in the same market, can often end up delivering ample amounts of referral traffic to your site.
What is referral traffic?
As an example, let’s say you put up a guest post on XYZ blog. At some point in your blog post, you share a link and tell readers to click it to read a related post on your website.
If the readers of XYZ blog dig your content, many of them will also click the link to read the blog post that you’ve recommended. And maybe, while checking out your site, they’ll read others while they are at it. This is referral traffic at its best. And it’s a great way to boost your visitors and hopefully turn some of them into regular readers.
Getting Backlinks to Gain Authority in Your Niche
With hard work and dedication, we will discover the authority websites in your market and contact them so we can get a link back to your website. Maybe we’ll have to put up a guest post. Or maybe we can trade links with the website to help get you additional backlinks. Ultimately, by having a link pointing back to your site from an authority website, some of their authority will rub off on you. It’s inevitable and it’s quite beneficial.
Getting Backlinks to Improve Promotions and Relationships
Obviously, by contacting other relevant blogs in your market to obtain links, we are also going to build relationships at the same time. These strategic partnerships are great ways to create powerful promotional opportunities that you and your link partners can turn into additional income sources that will add to your respective bottom lines.
Contact SEO Manitoba today to find out how we can help!